In “Techniques of the Body” Marcel Mauss makes the connection between our bodies and the environments in which they act. Everything we do, from the way we stand to how we walk to even how we eat and reproduce, our behaviors are shaped by the societies in which we act. Beyond cultural influences shaping our behaviors, there are historical influences as well. As seen throughout all of the sources for today, there is a strong correlation between culture and history shaping the human body. We learn by trial and error, so it comes as no surprise that as humans evolve and adapt, so do the ways in which their bodies perform. What worked in the past is changed and manipulated to be more efficient in the future.
I found reason to agree with most of what Mauss communicated, but some of his points did raise questions with me. I struggled to identify what this "rubric" he kept initially referencing was, and why he thought it to be so abysmal. Is it a way of classifying certain "social phenomena" as he calls it? Or is is a way to ease the transition from concrete to abstract? My guess is that it was a way of classifying items of social life at his time that he was displeased with due to so many relationships and phenomena falling into the category of "miscellaneous". Perhaps he would find more agreement with our modern rubric, as we have learned how to classify the formerly unclassified and miscellaneous.
One interesting point Mauss made was that of posture and gait and how they differ amongst cultures and generations. When he cited an example of the Maori women and their specialized form of walking called onioni, it reminded me of how my own mother was always scolding me to "stand up straight!" throughout my childhood, and even now in adulthood. Although my mother was trying to instill in me proper posture according to Western Civilization- shoulders back, chin up, back straight, her delivery of this message was eerily similar to how the Maori mothers scolded their daughters. This goes to show that the message might be different, but when it comes to upholding cultural norms, the delivery can be the same. His commentary about how even the shoes of a culture or gender affect their walk was also interesting to me. As a woman with a fondness for heels, I can attest to how one to many pairs of overly pointed pumps has molded my feet and even how I walk. After turning in my heels for more practical shoes when coming to college, I initially found myself struggling to adapt to flat-footed life. I was so used to the feeling of elevated heels that I had trained my feet and body to know this as the norm.
Examples of social change affecting bodies can be seen in nearly every facet of our modern lives. In the video for today, a clear picture was painted in how bodily norms and ideal body types have changed for both men and women throughout the years. Long gone are the times when pin up beauties like Marilyn Monroe are how society defined beauty. Now teen girls strive to emulate the gauntly skeletons they see walking the runways. We live in a society were the "thigh gap" obsession is sweeping our schools, universities, fashion magazines, and countless other avenues. Depicted in an article by ABCNews (http://abcnews.go.com/blogs/health/2013/03/25/thigh-gap-new-teen-body-obsession/), the "thigh gap" is when a woman's legs are so skinny that their legs fail to come together, leaving a considerable gap. A couple months ago, major retailer Target came under fire for photoshopping a thigh gap into one of its models. The job was a poor one and it was clear that the photoshopped image was the farthest thing from the model's actual body type, and instead an effort by Target to buy into the "thigh gap" hype.
Below is the image as it appeared in print ads and on Target's website:
How is it that we are a country so obsessed with skinny, yet so plagued by obesity? I think the answer for this is the unrealistic standards created by media and the overwhelming pressure to fit in. If a man can't resemble one of the shirtless men from "Twilight" why even try? If a woman can't fit into a Banana Republic size two she is left to turn to crash dieting until she can. These ideals are engrained in our heads from the time we first hear taunts of "fat" and "ugly" on the elementary school playground. In the same way that the Maori women engrain a certain posture in their daughters, we engrain a need to be skinny (at all costs) in ours. It's a vicious cycle that we find ourselves in. Americans buy the magazines and the cookbooks and the gym memberships to get that perfect body, but in the meantime they find themselves distracted by the new Taco Bell breakfast menu and XXL sized movie theatre sodas. In more active societies, like those of many European countries, there is less focus placed on dieting fads and the like. Portions are smaller and healthier, people walk and bike more than Americans, and in general enjoy a higher quality of life promoted by country wide mandates for healthy living. Perhaps it is time that the U.S. reevaluate our priorities and make some big changes before it is too late. After all, it is said that we learn by trial and error- so perhaps future generations can create a world were photoshop loses its relevance.

I think what Maus meant by rubric is that the way the human body works is there is always a certain way the body functions or acts the way it does based on education and imitation. If a person body actions aren't familiar to the background they come from it doesn't fit into the rubric and are miscellaneous. it was also interesting to me how postures and gaits change throughout cultures and generations. My grandmother also would tell me to stop slouching in chairs while I sat down but my mother never cared how I sat in chairs. Society has been changed by the media and how men and women's bodies are. Society looks down upon skinny men but are accept them. On the other hand women now days do idolized the skinny women that are model. Bigger women are looked down upon by society because they aren't what are seen as a healthy. We lose sight of our history and only pay attention to what the media says is acceptable.
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ReplyDeleteAs I was reading about the "thigh gap" ideas that you mention in your post it got me thinking 'how could America be the most obese country if their idea of what is beautiful is so skinny?'. Continuing to read I realized that you were wondering the same things. With all these phenomena of being skinny and having "thigh gaps" america sure is not living up to their own expectations of beautiful. I found the photoshopped target advertisement to be quite interesting as well. As a retail store that caters to average americans, don't you think that Target should use average looking americans to portray their product. Someone who is insecure with their body won't be motivated by this advertisement to buy that product, they might feel degraded and shameful of themselves that they can not look the same as the model or have a different expectation of what the product might look like them yet to be disappointed in what they see when they look in the mirror of the dressing room. I agree with you that america is depreciating the value of women and the target advertisement is a great example of that. Anyways, I also agree with Jalwilso that america is too stuck in todays modern idea of what beautiful is, it is driving people to go to great lengths to achieve these unhealthy bodies and getting america no where. Other countries are much healthier and have a much healthier perception of what the average person should look like, and have much better average BMI percentages as we saw in the news article we read.
ReplyDeleteNeedless to say, I also find the phenomenon of the “thigh gap” disconcerting (photoshopped or not). However, as you’ve pointed out with your post, I think there are some really important implications for Maus’s theories that might allow us to improve or abolish unrealistic societal standards of beauty and health. Most importantly, the fact that culture has a large impact on how we use/train our bodies suggests that if our society were to change the way we think about beauty, it would consequently alter the requirements for being “beautiful.” To me at least, this seems like an incredibly powerful concept, and its confirmation in the short historical video, The Changing Ideal Body, serves to illustrate the different specific body types that have already resulted from this principle.
ReplyDeleteThe question then becomes, how can we expand the definition of what it means to be beautiful in order to prevent young girls from wishing they were Barbie and boys from romanticizing themselves to be like Superman? The answer, it seems, is just to change the way we think about it. But, because of the way cultural images are produced and the fact that “we” refers to hundreds of millions of people, it seems that the minds of those who reproduce said images must be changed before you and I will see any real progress in that department. Companies like Dove do seem to be trying to change people’s minds (see any Dove commercial in the last ten years), but because their marketing also depends on men and women trying to look beautiful, the relationship between companies like this one and downplaying beauty standards is often paradoxical.